Positive and negative views of reproduction systems/process is based off of which gender is being discussed. For example, in the readings on the female reproductive system has a negative label because the menstrual cycle and menopause are burdens to women.
The media reinforces the side effects of menstruation as "bitchiness", mood swings, and having emotional out-breaks when a female has her period. The media does this through advertising medications that will help control the emotional "problems" that women may encounter once a month. The problem is that why try to control things that are happening naturally to a female body? And why is there such a negative condensation of the experiences women go through due to their reproductive organs? American society has caused the naturalness of females to be unnatural and bad; something to watch out for and avoid. Not only are women expected to take medications or alter the levels of their side-effects during menstruation, but other people should be aware and cautious too, according to class discussion.
Also, the media reinforces these stereotypes through television, such as the Golden Girls clip viewed in class. In this clip, the female characters discuss the burdens and struggles women endure during menopause. They mention the side-effects of hot flashes, mood swings, and losing some of their femininity after the menopausal process is completed. Through this discussion, it was obvious that they were trying to mock and make fun of the fact women go through menopause, turning a natural process into a joke. This is another way in which media causes American society to perceive reproduction systems of females as a negative occurrence.
On the flip-side, men have been catered way to enhance their reproduction bodily functions such as products that can increase sperm count, sexual arousal, and anything that indicates the increase of a man's masculinity. Men are expected to increase their natural reproductive organs that produce sperm and cause erections, which would enhance and sustain their reproductive ability. As discussed in the past week's readings, there are legal drugs that may be prescribed by a doctor to help a man sustain his sperm count and his ability to have an erection. These medications are given a positive label through the media's advertisements and other sources of marketing such products.
Male reproductive systems have been given positives labels because men create the patriarchy that rules American society. Men must sustain their masculinity through the performance of their reproductive organs in orders to uphold the patriarchy. Women and their reproductive systems are looked down upon because the natural process of their cycles are a burden to both the female experiencing menstruation or menopause and the person not experiencing. As for men who are given priority of attention towards upholding and sustaining their reproductive systems as a positive process. Importance and positive labels is given to the males; the patriarchy.